April 2010

We had a great time recording these. My favourite is the walking ad, which gave me the long-awaited opportunity to record the ‘movie trailer voice’ that I irritate my partner when we’re watching a preview!

Walking ad:

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Biking ad:

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Carpooling ad:

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I spent this morning out’n'about dropping off posters to workplaces who’ve already signed up for Shifting Gears.

The kilometres start racking up on the bike, and I’m thrilled to be out in the sun. It’s a pleasure to greet so many smiling faces: everyone’s keen on the excellent posters we’ve got designed, and when the tv/radio ads start next week, there’ll be a strong sense of participating in a movement in the city.

Here’s something great about Shifting Gears: most images and programs we are bombarded with have to do with people as consumers, not as active agents. Ads suggest buying, but rarely do they target the person on the other side of the cash desk. But with Shifting Gears, the program says “You! Yes, you in the apron, you behind the computer screen, you on the manufacturing line! Let’s get together and do something amazing!”

(Click for a photo slideshow w/descriptions)