Recruiting Workplaces for Shifting Gears: the Cold Call

Well, the big email has gone out to the 70+ workplaces that participated in last year’s Shifting Gears — a record-smashing month that took Peterborough by storm! We quickly started drumming up interest in those folks and have around 15 eager workplaces signed up already. Their enthusiasm is infectious, particularly regarding some of our new additions.

Now comes the big job: getting in touch with as many employers in town as we can. The cold call isn’t a particularly ego-boosting way to spend your day, but we’ve got a pretty stellar pitch:

• A Guaranteed Ride Home program for participants who use sustainable transportation to get to work, then need to go home in an emergency (sick kid, rideshare driver suddenly has to work late, etc). The GRH is a tremendously exciting and groundbreaking initiative!
• Amazing free incentive kits to participants who register before May 1st. Seriously, these are going to be talked-about giveaways for years to come. The include complimentary
  • bike rack with installation
  • bike fenders with installation
  • 30 day unlimited transit pass
  • high-quality umbrella
• Workplace visits by SG Ambassadors with instant giveaways (that’s my job!)
• Huge media profile (online, in print, and on tv) for participating workplaces. This is a great reason to sign up especially if you’re a small business!

So ease our work a bit here and reduce our cold call list: Sign up now and reap the benefits!